Amir is one of Canada’s most iconic Lebanese restaurant franchises, serving fresh, high-quality Middle Eastern cuisine since 1983. What began as a single location in the historic Montreal Eaton Centre has grown into a beloved brand with over 100 restaurant locations across the country.
Context
Amir’s legacy in authentic Lebanese cuisine has made it a household name in Quebec and beyond. Their digital presence needed to match the brand’s rich history, multilingual audience, and diverse offerings — from classic shawarma and falafel to salads, grills, and modern Lebanese favourites.
Something New
To strengthen Amir’s online identity and customer engagement, Netfolie partnered with the Amir team to refresh their digital strategy and user experience. This included restructuring site content to make menu exploration, location discovery, and franchise opportunities more intuitive for visitors.
What We Delivered
We built a smarter content structure that makes it easy to explore Amir’s menu and find key franchise information in seconds. The experience was designed mobile-first, with a clean, responsive UI that keeps navigation simple and smooth on any device. Every page stays true to Amir’s identity, carrying the same feeling of freshness, quality, and tradition across the full website. And because Amir serves a bilingual audience, the site was structured to support both English and French seamlessly.
“From strategy to design, Netfolie made the whole experience easy. They improved our site structure, simplified navigation, and delivered a clean, responsive experience that represents Amir well. Great communication and great execution.”
Nicole
President
Canada
Web Design • Strategy • Code • Copywriting • Creative Direction • UI / UX
Canada - USA - Europe
Web Design • Strategy • UI-UX • Digital Marketing
